A smile is still the best free advertising A simple smile is rarely mentioned in advertising text books or classes, but is is one of the most important marketing tools we all possess. A smile forms a powerful human bond and shows you regard a person as a human being, not just another customer or business prospect. A smile makes a person feel good, and perhaps even feel you are a friend. As you know, folks like to buy from friends. That's why smiles are essential for your senior service business … [Read more...]