As difficult as it may be to believe, coming up with the perfect business name is not an easy task. Even for a senior transportation business. When you have to consider the long-term effects of a business name – it will be attached to you and your business forever – you will want one that works and keeps working for several years. Let me guide you in choosing the best name possible for you business with these helpful tips.
1 – Keep It Easy
When choosing a business name you need to remember it has to be an easy one. In other words, it needs to be easy to pronounce, spell and remember. Plus, if it is going to be part of a website domain name it has to be easy to not be confused with sound alike words. For example, if your website is DansSeniorService.com you may want to change it to prevent misspellings like DansSeniorsService.com.
2 – Avoid Trendy Or Cute
Trends don’t last forever. This is why you need to choose a business name that is timeless and does not sound outdated over a period of time. Dan’s Disco Seniors Service sounds retro but probably not as professional as Dan’s Seniors Service does. The same goes for cute spellings as Danz Seniorz Service will be hard to locate online and is as good as invisible if customers can’t find you. The idea to keep in mind is that your customers are seniors. They need to remember a name that is easy but not the same as all the other business names locked away in their memory. You don’t want your business name to blend into others as that will make it hard to remember as well. Once you pick a name, ask seniors if it would be one they could remember if they had to.
3 – Focus On The Business Purpose
When choosing your business name, try to make it reflect the kind of business it is for. An example of a bad name comes from a now defunct candy store owned and operated by a friend named Jessica. Her store was named “Jess Because.” While it may have been easy to remember, could you tell by the name that it was a candy store? Probably not. Names like Dan’s Senior Service say a little more about the business and Dan’s Senior Transportation Service would be even better. When you add a bit about the kind of service your business provides, it makes the business name easier to remember and it makes it a name that makes sense.
4 – More About Websites
Search engines feed traffic to websites. People entering search terms into their computers don’t always know the name of the business they are looking for. So, if Dan’s Senior Transportation Service is based in Saskatoon, Saskatchewan, the odds are that potential customers will not entirely remember Dan’s business name, regardless of how simple he tried to make it. In fact, search terms used looking for his business will likely be “seniors service in Saskatchewan” or “Saskatoon seniors transportation service” so a website domain name will have to be seriously considered as to NOT having Dan’s business name in it. A domain name like SaskatoonSeniorsService.com will bring that kind of searching traffic to your website.
I trust these suggestions have given you a few good ideas. At the very least they will have given you reasons to take a much closer look at some of the details other business entrepreneurs miss. By paying attention to these tips, you will give your senior transportation service an edge. That edge may be all you need to catapult into a very successful business. To discover more about starting your own local senior transportation business, click here.