The number of seniors choosing to age in their own homes these days is growing. This is partly due to the volume of Baby Boomers reaching retirement age and partly due to the cost of senior care facilities. These are good reasons to look to developing a senior fall protection service, but how do you go about doing that?
Clearly there is a demand for such a safety service and I can provide you with a handful of proven ‘insider’ tips to give you the edge you need to draw clients and grow your new business. Keep in mind that although you require no formal training for this line of work, you will be expected to have a professional look and feel about your senior fall protection service.
Here are my tips to help you succeed:
1 – First Impressions
As with any kind of professional service the first impression is going to have a great deal to do with the overall success of your business venture. The very first thing potential customers will learn about your service is the name you use. This is a vitally important step in setting the tone for the way your business looks and operates. You will need to come up with a business name that is simple, easy to remember, says what you do and where you do it. It should also have a friendly, welcoming sound to it. Once you come up with the perfect name, check with local, regional and federal sources to ensure it is not already trademarked somewhere else.
2 – The Extras
Although your original purpose for starting your senior fall protection service is fairly clear, you may discover additional services you can offer. These would more than likely be related to seniors or addressing issues or concerns of seniors and would match or compliment many of the fall protection duties you would already provide. The idea here is to keep your business options flexible allowing for the possibility of either services that can be part of an add-on to existing services or possibly new opportunities for business expansion.
3 – Marketing Your Services
The best tip to get the word out about you new venture is through promotion. This can be in advertising or marketing in one of several different ways. The options available to you are many and your personal budget will have a lot to do with the direction you choose. Newspaper, radio, online advertising, posters, signs, event and activity sponsorships are all good options. There are also some free choices that centre in print and online sources. However you can promote your business will benefit you in some way.
4 – Bundles
In addition to offering additional services, there may be ways to combine specific services you offer your clients. When you do this you create a bundle or package that can be promoted differently than your regular services. For example, if you put two services together, you can offer them at a slightly reduced price from what each one would cost if purchased separately. These are product incentives that may be attractive to some customers and as a result will generate revenue.
5 – Let Them See You
One very effective form of marketing I like is vehicle signage. When you add two magnetic door signs to your business vehicle, it becomes a giant moving business card for your business. It will also be a form of advertising that will be actively in use 24/7 and it will bring you business. An extra way to gain from the exposure your business will receive from this kind of marketing is to keep your vehicle parked where it can be seen. Be sure the information on it includes your contact phone number or e-mail so you can take bookings right away.
The senior fall protection service is going to be a growing industry for years to come. You have picked an exciting and challenging new career and with my insider tips you will become successful at it. Remember, you are providing a valuable service and once you build the trust of your clients your business will grow. My insider tips will help you get the ball rolling. To discover more about this fast-growing and profitable business, get a copy of Start Your Own Home Safety Consultation Business