Now that you have gone through all the necessary steps to get your senior service business up and running, you can relax, right? Actually, that should be the last thing on your mind as once you become a business owner/operator you will be living a very different life.
Don’t get me wrong, there will be times for relaxing but for the most part – especially early in the life of your new business – you will be working to ensure your customers keep coming back. The best way to do this is by going the extra mile. Here are some ideas that will help you do just that:
1 – Remember The Small Stuff
Even if you are not good with names, one thing you will find that will impress the customers of your senior service business more than anything else is if you can remember something about them. It can be an offbeat item such as the name of their dog, what kind of food they like or some other detail that the average person may not notice.
When you are able to recall something about a customer that they may not realize you remembered, it will impress them and give them the feeling that you paid attention to them and that you really care. This is something that does not have a price tag but will win you customer loyalty.
2 – Do Some Small Stuff
Customers like to be treated as if they are special – and in today’s world of competitive marketing – the business that comes across as giving more back to their customers will attract business. But what if you are a small home-based business? You can earn the same reputation by doing ‘small things’ for your customers that will return to you in big ways.
The way you do this can be varied but can be as easy as holding a door open, carrying packages, showing genuine interest in conversation, offering to assist with tasks other than those that fall under your senior service business framework and so much more. All of these qualify as going the extra mile.
3 – More Small Stuff
It probably would be a good idea to have a small list of possible ‘extras’ handy to use with your customers. Sure, there are going to be some that you’ll be able to connect with right away, but others may need a bit more work and those are the ones you will want to try to accommodate as well. The most important thing to remember is that each and every customer is valuable to your business, so you must do whatever you can to have happy customers at all times. That is what going above and beyond is all about.
Your list can include these reminders: always be positive; never argue with a customer or make one upset; greet each customer with a happy attitude and a smile; never answer a question stating you “don’t know” and always be friendly in conversation. There are so many different ways to do something minor in your interactions with customers that will return to you in a major way.
Your Customers Make Your Business
As easy as it may sound to do something nice in order to keep a customer happy, it is just as easy to have things go south. Serving customers when you are in a bad mood with send the wrong vibe and as small a thing as that may appear can also come back to you in a huge way with negative consequences. That is why you must focus on being your best when working at your senior service business.
Your business is nothing without customers and they will share their experience with their friends and family. You always want those shared stories to be because you did something special and made someone’s day.