Once you get your senior home care business operational it really is not that hard to find clients. As there is a recognized demand for senior home care services, you will be guaranteed that there are a lot of potential customers already out there and more will be coming on stream as each month. But how do you tap into that market?
I have a few suggestions that will help you to connect with the families of seniors in and around your community who will be looking for services like the ones you provide.
1 – Market Yourself
This is a broad one that covers a number of different aspects of how to get the word out about your home care business. It includes advertising (paid and free), promotional tools (signs, flyers, business cards, posters) and getting your business name along with your face into the places where your potential customers exist.
2 – Research Your Market
You will need to do some homework on this one. If there are similar businesses in and around your community that already provide senior home care services, check them out. See what kinds of services they provide and at what cost. Learn what you can and if you can offer your services at a slightly less cost, this will open up an opportunity that you can market in your advertising and promotion.
3 – Visit Your Community
One way to reach out to the folks you intend to have as customers is to connect with them where they are active in your community. Join local senior’s organizations and participate in some local senior activities. Sponsor some of their activities to get your business exposure. Introduce yourself to various seniors’ organizations, senior care facilities and anywhere else you may be able to earn a bit of exposure.
4 – Join Other Community Organizations
Becoming a member of the Chamber of Commerce or any other business organization will bring you exposure you virtually cannot pay for through advertising. If you can reach into these corners where your potential clients are, or family members of potential clients are, they will quickly become aware that you are in the business they are looking for and business will start to flow in your direction.
5 – Happy Customers Share With Others
When your service begins to pick up customers, be sure you have satisfied customers and that their families are happy with your product. If they tell you they are pleased with your business, there is nothing wrong with asking them to mention you to others. This is how business referrals happen and when you begin to receive referrals, your business will grow.
As I have explained, the senior home care market is bursting at the seams and the time is right to launch into this kind of business. With an ongoing cycle of aging seniors there will be no shortage of potential customers any time soon. You just need to get your business up and running as soon as you can in order to benefit from this rewarding and valuable service business opportunity.