There are ways to make your senior move manager business highly successful but it takes some extra work and requires some insider information. I can help you a lot in that I have the information you need to get your business up and running quickly, efficiently and properly. One of the biggest mistakes made by entrepreneurs in today’s economy is trying to either take short cuts or skipping important steps to establishing their business.
We have already determined that a senior move manager business has great potential. There will be no shortage of potential clients as seniors continue to age. What you need to do is use the following steps to make your business the best it can be.
Step 1 – Branding
I like to look at a brand as being your image. It is much more than that, but once you determine the business name, the color scheme you will use with or without a logo, the slogan or tag line that will appear on business cards and other promotional material, you will have a brand. It will be the one thing that will set you apart from all others and will be the best way for your customers to distinguish you from your competitors. A strong, simple and memorable branding will do your business a lot of good in several ways and requires close attention when being developed.
Step 2 – Services
The nuts and bolts of your senior move manager business will be the complete list of services you intend to provide. As a senior move manager essentially sets up the details related to moving a senior from one location to another, your service options will have to be carefully spelled out so your customers will have a clear understanding of what to expect.
This is also the place where you will be able to see clearly the extent of the services you are looking at offering and possibly identify a few places where you can either bundle services or add-on extras that don’t specifically fall under the umbrella of a senior move manager but would be valuable to offer to your potential customers.
Step 3 – Rates
The second most important part of the blueprint for the success of your business comes from the rates you plan to charge for your services. There are a number of ways at figuring out what fits best for your service but before we get into that, you need to know that rates tend to fall between $20 and $35 per hour with a national average hovering at the $26 per hour range. Naturally, your specific location will have a lot to do with determining where on that scale your business will sit.
Hints on helping pin down a fair rate come from such things as comparing yourself to other businesses that are similar to yours and what your market can bear. If you live in a city your rates will need to slide closer to the top end of the scale and if you live in a rural area the rates would be closer to the bottom of the scale. Some of this will also require trial and error with clients. If you charge too much, they will tell you. If you bundle your services, you may be able to earn slightly more than offering the same services separately. You may want to explore discount options as well such as discounts for military families or low income earners.
Step 4 – Personality
Believe it or not, the way you conduct business and interact with potential clients will have a great deal to do with whether or not you receive business, business referrals or assistance of any kind. Your professionalism, integrity and overall appearance will have a lot to do with this and if you are perceived as a con artist or deceive customers in any way, shape or form for personal gain, expect it to impact your business and it won’t be a positive impact.
If you are starting this business with hopes of getting rich quick, then possibly you need to look at doing something else. If you are not compassionate, caring and concerned about the people you are helping with your senior move manager business it will show. It takes a special kind of person to gain the trust of any client and in this line of work it is even more important to be trustworthy and honest.
These four extremely important steps can form the blueprint of the success of yours and virtually any kind of business. That is, if they are followed to the letter and revisited on a regular basis to keep you and your business on track. A senior relocation service can be a delicate job and as such it needs to be run in a way that is not perceived to be pushy but still comes across as firm and understanding. Using my tips will help you to meet all those requirements and become successful at this business that will address a trending need.
When you’re ready to explore this profitable senior service business in depth, order a copy of my start-up guide, How To Start A Profitable Senior Relocation Business.