So how do you build a senior concierge service out of virtually nothing? I have the blueprint to your success and it is possible in just a few steps. Each step is basic when viewed individually but followed from one to another and you will see the building blocks of a business opportunity that cannot miss in today’s marketplace.
With an increasing number of seniors reaching their 60’s, 70’s and 80’s your senior concierge business will never run out of potential customers. With this in mind, let me spell out the steps you must follow in order to become successful at this important and timely senior service.
Step 1 – Your Brand
The brand you use to promote your senior concierge service will become your identity. In simple terms, your brand can come from your business name. As your brand will become an image, you will want to be careful when selecting your business name. Simple is generally a good rule to follow but it is also important to have some kind of personal touch in the business name. Try to stay basic with your name, a short description of the service and where you are based. An example could be “Tom’s One-On-One Senior Service of Houston” to give you an idea of where to go with a business name. Try to avoid getting too complicated and before you start getting further into this list, check the appropriate authorities to confirm that whatever name you choose is not already in service elsewhere.
Step 2 – Your Services
Here’s where you really need to put a lot of focus on the core of your senior concierge service. You will want to construct some kind of list of the types of services you are prepared to provide clients/customers. You may want to do general online searches of similar companies to see what they offer and adapt those services to your specific region and skills. The basics will very likely include errands of various kinds, in-house and yard chores and several other additional services. This is also where you will be able to see if there are extras you can offer of services that may ‘partner’ well with what you are planning to offer.
Step 3 – Your Rates
This is the most common stumbling block for every business that has ever existed. The price you charge for your services will either make or break you so you require a keen eye on what your market can bear. On average, hourly rates between $20 and $35 are common in the senior concierge business. Your service will be able to earn somewhere in that range if you build it properly, stay consistent, reliable and flexible. The national average sits at $26 per hour so base your business around that and see what kind of budget that gives you. Allow for discounts and other lower price incentives as promotional tools and you will be able to pick a reasonable rate that is attractive to your clients/customers and still earns you a profit.
Step 4 – Your Attitude
What will set your senior concierge service apart from all others is how you conduct business. While you will be expected to be professional and focused, you will gain success from the personal relationships and connections you make with your clients/customers and their family/friends. If you are compassionate, go the extra mile, are helpful and treat your clientele as much more than just another invoice number or pay check, you will see more business come your way. As an independent entrepreneur you have that as your advantage compared to larger companies operated remotely by big corporations. Your clients/customers are going to welcome you into their homes and lives. You will become a trusted friend to each and every one of them. This alone can bring you success.
It is not hard to start up a senior concierge service from scratch. The difficult part comes from trying to keep the wheels on it once it starts to move forward. If you follow my simple four step blueprint, paying particular attention to the final step, you will never go wrong nor will you ever find yourself without business. You have chosen a rewarding business to build and you will be successful if you know exactly what is needed to succeed. When you’re ready, our step-by-step guide can help you get started: