Think back to when your parents started to reach their senior years. Were there many opportunities available to them for running around to appointments and social engagements? Chances were that there were, but nothing that would be classified as private senior transportation services.
This meant that if your parents could no longer drive themselves, and there was no family available at the time, they had to rely on bus services or taxis. One would have to be met on a schedule and the other would be a more expensive way to get around.
Would your parents have appreciated your private senior transportation services? This is one way of looking at the potential that exists thanks to the demand created by our aging population. Estimates put the total of seniors in the range of 96-million by the year 2050. This points to much more than a trend, it points to a need for services that are designed specifically for our aging population.
Remember, we are living longer and so it is reasonable to consider clients for a private senior transportation service will range in age from their 50’s to well into their 90’s. That is a large segment of the population regardless of how you look at it.
Think about the community you live in. Are there services in place that would provide personalized transportation for the seniors living there? If there is, do you think you could provide a better service? These are the things to look at before launching this specialized service. There has to be a demand and there has to be an opportunity to provide the best service possible to our seniors.
Once you determine that you can provide a transportation service, look at all the other services available to your local seniors. Can you do some of those? You may be able to combine your private senior transportation services with errand services or some other program aimed at your client base. You have to keep in mind that in order to succeed, you need to provide a service that will be used and won’t cost so much no one uses it.
Starting any kind of service that benefits seniors is not a get-rich-quick scheme by any means. Sure, you may be able to charge somewhere between $25 and $60 per hour for your services, but you need to keep in mind that you are ultimately trying to make life easier for your clients. If your service does this, it benefits your clients. They will in turn continue to support your business, which benefits you.
For more information on how to make your senior transportation business successful, my new guide, “How To Start A Profitable Senior Transportation Business” can be a big help, with detailed advice on everything you’ll need to to go from start-up to profitable. The key word is ‘profitable’ and my guide shows you how, and tells you honestly what steps you need to take to build your business and keep it growing.