Now that you have established your senior relocation business, how exactly do you go about getting senior mover jobs? Well, I have a total of six tips that will not only pave the way to ongoing business, they will help you to build your business along the way.
Tip #1 – Sell Yourself
For me, selling one’s self comes from marketing. This is also how others will learn about you, your business and everything related to it. The most effective ways in which to market your business is through different forms of advertising. This includes free and paid sources online and in print, signs, billboards, business cards and other promotional tools and any other way you can get your business name in front of potential customers.
It can be as simple as parking your well-marked vehicle at a busy intersection to sponsoring a local event that gets your name mentioned frequently. You just need to be creative and try to match your exposure choices to where your potential customers may be. An example is to sponsor activities at a seniors centre.
Don’t worry ….there are plenty of free and low-cost ways to get your message out that won’t break your budget.
Tip #2 – Do Your Homework
This means learning as much as you can about the market you plan to service. If there is a small number of residents in the 55+ age group compared to a nearby community, you may want to either move or focus your attention on the community with the most prospects. The homework you will be working on may also uncover information on similar businesses as yours, their rates, their promotional efforts and other hints that may assist you in doing things differently.
Tip #3 – Get To Know Your Client Base
If you are trying to cultivate senior mover jobs you need to connect with the people who are either going to be clients or know someone who needs your service. This means getting involved in their world. Join a senior’s organization, attend meetings and gatherings that cater to seniors. Volunteer to assist with activities hosted by senior’s organizations, create events specifically for seniors, host seminars and workshops discussing future needs of seniors or whatever else you can create to get your business connected to the people who need it most.
Tip #4 – Get Social – Part 1
One great way to get connected with the movers and shakers in your community is to become active in established community groups. This can be non-profits or otherwise such as the local Chamber of Commerce or a local society that involves other businesspeople. It is through these kinds of affiliations that you and your business can create connections that may prove beneficial down the road.
While they may not be direct connections to your client base, they will connect you to people with an elderly grandparent, parent or aunt/uncle who could use your service.
Tip #5 – Get Social – Part 2
The digital age we live in means access to a lot more people with minimal effort. In addition to joining local community groups it is a great idea to have an online presence. This can be just a simple information website or a full-blown site where you can be reached or booked for services online. You may also want to establish social network connections by launching a Facebook Page, joining various online communities based in and around your community and gaining connections through these avenues.
Tip #6 – Work On Referrals
It is always good to have customers so pleased with something that they want to talk about it with friends, family and anyone else who will listen. Oddly enough, referrals can be your most valuable form of advertising and promotion. The fine line is that it can also go a long way to hurt your business if you do things that upset your clients. This is why it is so important to conduct yourself professionally at all times, even when dealing with difficult customers. One way to solicit referrals is to offer a price incentive or gift of some kind for them as a thank you after the fact and not as a form of bribery.
These are my best six tips to help you secure the senior mover jobs in your area. Hopefully my ideas have also inspired you to explore other creative ways to make the connections you will need in order to be successful with your business venture. There is clearly a demand for your services as seniors continue to age. How you tap into it will have a lot to do with how successful your business will be. By using my tips, you will have a great start putting you ahead of all others trying to become part of the same trend.
If you haven’t started your senior relocation business yet, get a copy of my step-by-step guide, How To Start A Profitable Senior Relocation Service.