The senior concierge business is one that is trend setting in that it is a service that has a lifespan that can extend several years. With an ongoing cycle of aging seniors there is a guaranteed client base for a long, long time. Plus, with changes in health care services where an emphasis is showing there is more interest in keeping elderly patients at home rather than in hospitals or long-term care facilities, a senior concierge business fits well into this plan.
What will secure you the client base you require to get your business functioning quickly and returning you an income is some insider information. I just happen to have what I think are the six best possible tips I can share with you. These tips will deliver you what you need to turn your senior concierge service into a busy business that earns you some extra cash and provides an essential service to your clients.
In no particular order they are:
1 – It’s All In The Name
The best way for any kind of business to be successful is to have a good name. It may sound simple but in actual fact, choosing the perfect business name can take a bit of work. Not only are you trying to come up with something that is memorable, you also are trying to choose an identity for your business that says a bit about your services. Plus, once you find the right name you will want to register it and see if it isn’t already being used. It may sound like a lot of work but once you find the perfect business name, you will be able to use it for marketing and advertising which will assist in bringing you additional business.
2 – Promote For Free
Once you have your business name you will want to get it out there as quickly as possible. You can do this in a number of ways but most of them will cost you money. One of the easiest free methods of promoting your senior concierge business is to conduct a grand opening of some kind. It can be as simple as just a news release announcing the start of your service or can be an official ribbon cutting ceremony with invited local dignitaries. Whichever route you chose to go with this, the free publicity comes from the newspapers you invite to attend. They love that sort of thing and if you are in a small community, the coverage will very likely be even greater.
3 – Stick It To ‘Em
I am fond of promoting a business with a vehicle that has enough space for signage. This can be through the use of magnetic signs on the doors of your vehicle, or a decal package that can produce larger images on your vehicle with vinyl lettering from a local sign shop. Each of these then turns your vehicle into a rolling billboard that advertises for you wherever you go and whenever someone sees it.
4 – Wrap It In A Package
One more thing I am forever suggesting is forming a series of ‘package’ deals with any kind of pricing. I look for deals. I just do. I know many others who shop solely based on what is on sale. This can be a very important part of your pricing structure for your senior concierge service. If you have a number of services that can fit well together, turn them into a combo and price them slightly less than what each service would have cost if purchased separately. It is a simple concept used in virtually every other kind of business. Package deals are popular because they work so you need to factor a few into your business as well.
5 – Expand Your Services
Here’s where you actually create added value to your senior concierge business. All you have to do is add additional services to you existing offerings. Depending on where you live and the requirements of your established customer base, you may be able to add such services as snow removal, yard maintenance, small odd jobs, dog walking and whatever else fits into what you are doing and where you are doing it. I suggest this simply to expand your potential customer base as well as expanding the variety of services you can provide. Plus, the more services you offer, the better the package deals you can create for your customers.
6 – Checking In
This is a suggestion of a service worth adding to your business before you fling open the doors and start promoting your senior concierge business. Since the majority of your clients will be in their 60’s and older, you can expect several of them will take off for long vacations. Typically if you are in a cooler climate there will be a number of clients that would be classified as ‘snowbirds.’ That is a term used to describe travelers who go to warm climates to vacation when it is cold at their place of residence.
You can introduce a home check service to those clients. It can be as simple as a daily walk-around the home and property to check doors and windows. You may be expected to collect mail, clear sidewalks and driveways or whatever has to be done to make the home look as if someone is there. You could tack on a daily or weekly fee for the service and if you have a few customers who take advantage of the offer you could make some extra cash on top of your regular customer income.
I am sure that you will have an incredibly successful business once you start your senior concierge business but I also want to help you to succeed. That is why I have shared with you this set of six insider secrets so that you can build your business using tips that will secure you a solid future with your new business venture. Remember, you are providing a service that has a demand but you also want to keep it personable as well. Your clients will appreciate the extra services you offer as much as you will appreciate their ongoing support of your senior concierge business.
If you’re ready to start your own senior concierge business, be sure to purchase a copy of our step-by-step guide: