I’ll be honest with you, even though you are about to embark on an incredible journey by establishing a senior transportation business, you can’t rely on just that to be successful. Sure, the rapid aging of our population points to a never-ending supply of potential customers but you need to do something to make your service stand out from all other transportation services available in your community, region and state. Here are my favorite five free tips that will help push your business ahead of everyone else.
1 – The Extra Mile
You’ve probably heard the term, “going the extra mile” and I’m sure you know it refers to customer service. I’m sure you’ve also experienced someone giving you their extra best service at one time or other in your life. The key to being remembered as a good business operator comes from providing superior customer service. This most certainly means going the “extra mile” or more for your clients. It can seem like a small gesture to some, but for many of your elderly clients, doing something a little more will put you in a category all your own in their eyes.
2 – Google Places
The internet is a tool that makes everything a whole lot easier and in today’s world, we are always in a hurry for information. Turning to the computer for answers seems to be the trend and in order to reach your computer savvy clients, you need to participate actively online. One of the best free ways of doing that is to have your business listed at Google Places. There are a few steps you need to follow to accomplish this, but once you are there, your business will be easier to find.
3 – Don’t Forgo The Logo
I’m a huge fan of branding and image design. There are some iconic ones that have weaved their way into our daily consciousness over time and have converted from brand names to household terms. I’m not saying you need your brand to be as popular, but you will want it to be as memorable. This can be achieved by having a strong and easy to identify logo. You may even be able to create your own logo for free online. Just search “free logo maker” and see what pops up. Even if you end up paying someone a few bucks to design one for you through fiverr.com, the free advertising it will return your business will be immeasurable.
4 – Blogging Your Service
By using any one of several different free online blog host programs such as blogger.com, you can launch a blog at no cost within minutes. This is a great way to reach your customers quickly and regularly. With a blog you can share anything from upcoming service specials to details on yourself and your service. The great thing about blogging is that you can do it as little or as often as you wish. It gives your clients a taste of the ‘real’ you which builds trust. In fact, I’m convinced that by using a blog with your senior transportation business, the exposure will bring you much success.
5 – Free Promotion And Advertising
There are various forms of free advertising that will benefit your business. They include online classified ads, business cards and posters. However, the best form of free advertising that will cost you nothing (business cards and posters are not free) is from the recommendations and referrals you will receive from satisfied and happy customers. This goes back to tip number one where your customer service will win you loyalty. Happy customers will talk up your senior transportation business and that is what you want. Referrals are the best way to build a business as you have been endorsed by someone who has already used your service.
Those are my top five tips on how to build your business for free. There are several additional ways to build your business at a nominal cost and I will cover those in another article. Good luck!