So you’ve decided on starting your own senior home care business. It’s a great idea when you consider that you are targeting an age group where there will be a demand for your services. You’ve very likely already put together your business plan outlining the types of services you intend to provide. I want to share with you three very specific niches you must include as part of your business that will guarantee you clients and success.
1 – Respite Care
For families that are completely committed to providing 24/7/365 care giving to a family member, time away is needed but may not be an option at times. You can supply respite care in these circumstances that will not only allow family members the much-needed rest they require from providing full-time care themselves, you will allow families the opportunity to relax knowing your professional and dependable service is filling in when they need you. This is one of the most important factors that families do not always see as being essential to their plan of care giving – that they are still human and because they are, they need time to recharge. Respite care has to be one of your services.
2 – Safeguard Visits
There are seniors who have a lot of support around them providing many of the day-to-day requirements of living. However, family members will appreciate a service that takes care of various other household tasks that can be overlooked. These include trash removal, retrieval of newspapers and mail, reminders to take medications, room temperature checks and adjustments, helping with clothing selections for the day, home safety checks to remove possible tripping or falling hazards, checking food supplies and removal of spoiled food items and even conversation/companionship. These kinds of safeguard visits are vital and the tasks cannot always be left to family members or the senior to take care of. I strongly urge you to include this as one of the services offered by your senior home care business.
3 – Shopping/Errands
For home care clients who do not drive or have mobility issues, becoming a ‘go-fer’ is a lot better than it sounds. This involves collecting prescriptions, mail or groceries. It can include driving your client to appointments, to see family elsewhere in town, to a coffee shop to be social, church or any other short trip they would have typically have taken if they could on their own. This is a service you should include in your business as it will allow many seniors to keep that important link of interaction with others away from their home environment creating a sense of at least some independence. I would have this service as part of my business plan.
These are just three niche services that will help build your senior home care business into a successful business. It will also give you an opportunity to form important bonds with clients which will lead to trust. These things will push your business into territory that will set you apart from all other senior home care services.